Links: Introduction 简介 | How to Adopt 捐献方式 | News 新闻 #1 #2 #3

Based on the tenets of the Group’s global CSR strategy, Bottled Hope is Pernod Ricard Malaysia’s 2015 CSR initiative, with a special focus on environmental impact and community development.

The Pernod Ricard Malaysia Bottled Hope initiative gives used glass bottles a meaningful second chance in life, and those in need, a chance at a brighter future, by turning discarded glass bottles into a symbolic torch that casts a light on those in need.

Pernod Ricard Malaysia will launch a glass-recycling initiative that collects and transforms used glass bottles into a renewable source of light: the “Brightbox”.

These boxes, with rechargable LED bulbs, will be given to forgotten communities in need.

The campaign brings light to areas in need – literally and symbolically.

Those in need are given the right kind of public attention. Counterfeits are reduced when used bottles become scarcer.

The element of light also delivers a message of revelation to the public at large as we show them the conditions that some Malaysians are living in so that it will help spur donations or aid to places that need it the most.

Pernod Ricard Malaysia have identified Yayasan Nanyang Press as its NGO partner to help identify and distribute the brightboxes to underprivileged homes, in line with the commitment to community development.

Adoption

If the public wishes to contribute to help the needy, they can adopt a bottle at RM350 and this bottle will go to Yayasan Nanyang Press or the needy community.

More About Bottled Hope

为了秉持回馈社会的精神,保乐力加马来西亚公司与南洋报业基金联办在2015年推出保乐力加马来西亚“希望之樽”计划以提倡节能省源的意义及促进促进社会对绿化环境的重视。

保乐力加马来西亚“希望之樽”计划将会赋予旧玻璃瓶再用的机会及提供弱势族群更明亮的未来。保乐力加马来西亚公司希望将旧玻璃瓶变成照亮弱势族群未来的火炬。

保乐力加马来西亚公司将会回收旧玻璃瓶并将其循环再用,变成再生能源的灯,称为“希望瓶安”。

顾名思义,“希望瓶安”就是在玻璃瓶里装着能够以太阳能充电再用的灯泡,形成电灯的作用。并将“希望瓶安”赠于弱势族群。

希望透过这个寓意希望及明亮的“希望瓶安”活动,可以带给弱势族群及不幸人士一丝对生命及生活的希望。

此外,也希望透过这个活动可以引起社会对弱势族群及不幸人士的关注,让众人知道在大马的土地下,仍有一群需要被关注及协助的族群,以期能够唤起社会人士的热心捐款或各种途径的协助。

为此,目前保乐力加马来西亚公司已与《南洋报业基金》达成合作协议,作为此活动的合作伙伴,以协助将此“希望瓶安”派发给有需要的不幸家庭,以作为发展社会之贡献。

有意为弱势族群或慈善出一份力的善心人士,每捐赠RM350予保乐力加马来西亚“希望之樽”计划,即可让一户不幸家庭获得一个“希望瓶安”。

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